Blog & Case studies
I specialize in long-form blog posts and case studies that explain complex technical products in a clear, relatable way. I write and edit content to support SEO strategy, drive sales leads, and help business audiences quickly understand how a product works and what problem it solves.
I have worked with companies such as Animalz, Hootsuite, Workstep, and TribeAI on case studies and long form content.
Select Customer Stories
Tribe AI
Tribe AI is an AI-native services company that combines world-class talent with homegrown technology to build impactful AI products at scale for companies like OpenAI, TwoSigma, AAA, and Cleveland Clinic.
As the fractional Head of Content, I developed and executed a comprehensive content strategy to enhance Tribe's technical brand and drive customer pipeline. Our initial focus was on building a library of customer stories to help companies understand how machine learning and generative AI could improve operations and efficiency, then reuse these in email, newsletters, pitch decks, and social content.
Hootsuite
I have experience both designing and executing on content strategies that drive business goals. At Hootsuite I worked as a freelance partner, both generating new content and editing existing content to boost organic SEO.
Workstep
Workstep needed a freelance copywriter who could work independently to produce and execute a content strategy to drive user engagement—in this case measured by an increase in the number of completed profiles.
Using a combination of independent research and existing information about Workstep’s user base, I did a full content audit and developed a series of blog posts and informational web pages to drive organic SEO and be repurposed in an email campaign.