b2C Copywriting & Content Strategy
I’ve helped B2C brands develop and maintain a strong, consistent voice across websites, product pages, emails, social posts, landing pages, and ads. My copy feels human, true to your brand, and built to spark action among consumers—and I love a good pun.
Select clients include Brandless, Hootsuite, and Sonder. I have experience working across startups and regulated industries, such as CPG, healthcare, and more.
Select Customer Stories
Brandless
Brandless was a SoftBank-backed e-commerce startup that raised nearly $300 million in total funding to democratize access to high-quality CPG.
In a contract-to-hire position, I eventually joined the Brandless creative team as the in-house senior copywriter. The team operated as an independent in-house studio, producing all brand photography, video, and content. I worked across departments with the marketing, sales, engineering and product teams on email, landing pages, checkout flows, UX/UI, and integrated campaigns in a fast-paced startup environment.
Sonder
Flatbook (now Sonder) is a hospitality company that offers short term rentals across 40 cities, currently valued at $1.45 billion.
As the second creative hire, I worked directly with the Art Director and front-end developer to build a brand from the ground up, including brand guidelines, website, email communications, blog, and social media.